readiness assessment of iran’s insurance industry for e-commerce and e-insurance success

this paper attempts to develop a method for readiness assessment of potential electronic commerce (e-commerce) success of iran’s insurance industry. this method can expand in other industries. key factors impacting e-commerce are identified from wells, d. and thomann, j. (2006) researches. this model is a two-dimension 3*4 matrix. each dimension consists of variables that influence on insurance industries readiness. these variables on horizontal dimension are: people readiness, it readiness, and business readiness and on vertical dimension are: business imperative, executive sponsorship, development method and business process orientation. each cells of this matrix evaluated by 5 questions. this research’s data are collected via a 60-questions questionnaire-based survey from iranian insurance companies. at the end of the research, the iranian insurance companies were strongly recommended by us to invest on e-commerce and e-insurance area.